About Dr John Eaton PhD Founder of Reverse Therapy
I am a British therapist, researcher, and author and I have been practicing clinical symptom work since 1990. In 2002, after years of studying how emotional stress directly impacts the brain and physical body, I developed Reverse Therapy to provide a rapid, practical application to medically unexplained conditions.
At a Glance:
36 Years of Experience: Providing over 24,000 hours of clinical guidance to clients and therapists worldwide.
The Pioneer: Founder and developer of the Reverse Therapy model and educational process.
Academic Background: Awarded a Doctorate (PhD) from Lancaster University for research into the psychology of psychotherapy. Numerous certifications in psychotherapy, coaching, stress management, mindfulness and mind-body therapy.
Published Author: Author of 8 books on therapy, psychological change, emotional intelligence, and symptom recovery.
My Professional Philosophy
Over my three decades in practice I came to see that many people remain trapped in distressing symptoms for which mainstream medicine has no explanations, and which are clearly not mental health problems that psychotherapy can treat.
My research into Mind-Body Healing led me to look deeper into how the brain, mind and body communicate and interact with stressful enviromnents. I designed Reverse Therapy to act as a direct, real-world form of brain retraining. By educating clients on the reasons why symptoms are appearing, and showing them how to relieve bodily distress, the brain has an opportunity to turn down the alarm mechanisms that create the symptoms. I truly believe that herein lies a way to relieve the human suffering that arises from pain, fatigue and related symptoms.
My goal is always brief, time-limited work - giving you the practical tools you need to turn off the body's alarm system so you can get back to living your life.
Recommended Reading
If you would like to explore the science behind the body's alarm system, I recommend starting with my two of my textbooks:
Reverse Therapy (Dr John Eaton): The definitive guide explaining the bodymind connection and how to translate physical symptom signals.
Float - Exiting the Anxiety-Stress Loop. This book comes out in July 2026 and describes how you can exit the brain-created loop of overthinking, anxiety and stress reactions.
There are, by now, a large number of articles on my blog page that cover brief therapy, emotional problems, the brain, anxiety, stress, personal boundaries and mindfulness.
I wish all my readers and clients freedom and peace from suffering.
To make an appointment with John click here.